The local notebook.
Practical advice for Canadian local businesses that want to get the most out of their Google Business Profile.
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2026-09-15 · 8 min read
Google Business Profile Products & Services: How to Fill Them In to Drive Conversions
Products and Services sections on your Google Business Profile often left blank? Here's how to fill them in to capture precise searches and convert more local customers.
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2026-09-04 · 8 min read
Google Star Ratings With No Text: Should You Reply and How?
A customer leaves 4 stars and nothing else? Here's why replying to text-free Google reviews still matters — with practical examples for local businesses.
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2026-08-27 · 8 min read
Google Business Profile Q&A: A Practical Guide to Boost Your Local SEO
Your Google Business Profile Q&A is public and indexed. Learn how to use it strategically to attract local customers and manage your online reputation.
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2026-08-19 · 8 min read
Google Business Profile Description: How to Write It for Local SEO (Without Keyword Stuffing)
Your Google Business Profile description can influence local rankings — if written right. Learn how to structure those 750 characters for both the algorithm and real customers.
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2026-08-05 · 8 min read
Google Business Profile Hours: Mistakes That Cost You Customers
Wrong hours, missing holidays, unmarked closures: learn the most common Google Business Profile hours mistakes and how to fix them before they cost you customers.
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2026-07-26 · 8 min read
Google Business Profile Attributes: Which Ones to Enable for Your Type of Business
Accessibility, payment methods, service options: GBP attributes affect your local visibility. Find out which ones to enable based on your business type.
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2026-07-19 · 9 min read
Multi-Location Local SEO: How to Manage Multiple Google Listings Without Making Mistakes
Franchises, clinics or multi-location garages: how to set up, differentiate and maintain your Google listings without errors or cannibalization.
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2026-07-12 · 8 min read
Google Business Profile Photos: What Actually Helps Your Local Ranking
Which photos should you post on your Google Business Profile to boost local visibility? Format, frequency, categories and common mistakes — a practical guide for local businesses.
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2026-07-05 · 8 min read
Google Local Pack: Why Some Businesses Show Up (and Others Don't)
Relevance, distance, prominence: learn the three factors that decide who gets into the Google Local Pack and which levers you can actually pull for your business.
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2026-06-27 · 8 min read
Google Business Profile Service Areas: How to Set Them Up to Attract the Right Clients
For service-area businesses like plumbers and caterers, Google zones determine who finds you. Here's how to configure them strategically without over- or under-reaching.
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2026-06-16 · 8 min read
LocalBusiness Schema Markup: What It Actually Does for Small Businesses
Is LocalBusiness schema markup essential for local SEO? A plain-language guide on what it does, who needs it most, and how to check if your site has it right.
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2026-06-06 · 8 min read
Local Citations in Canada: Build a Consistent and Effective Profile
Yelp, Yellow Pages, Apple Maps… Which Canadian local directories to prioritize, how to audit your citations, and how to fix inconsistencies hurting your local SEO.
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2026-05-28 · 8 min read
Duplicate Google Business Profile Listings: How to Find and Fix Them
You might have two Google listings for your business without knowing it. Learn why duplicates hurt local rankings and how to find and fix them step by step.
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2026-05-19 · 8 min read
Google Business Profile categories: how to choose the right ones and rank higher in local results
Primary and secondary categories directly affect which searches your listing appears in. Learn how to choose them well and avoid the most common mistakes.
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2026-05-16 · 8 min read
NAP consistency: why your Google listing is underperforming
Your Google listing is stuck despite reviews, posts, and photos? The culprit is often invisible: a NAP fragmented across YellowPages, Yelp, your website, and 411.ca. Here's how to audit and fix it.
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2026-05-10 · 12 min read
Google Business Profile guide 2026 for local businesses
The complete guide to optimizing your Google Business Profile in 2026 — from the local pack to the new review rules, including Canadian market specifics.
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2026-05-10 · 8 min read
How to reply to negative Google reviews without hurting your reputation
A bad reply does more damage than the review itself. Here's the four-step method, with examples by review type.
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2026-05-10 · 7 min read
How often should you post on Google Business Profile
Too few and Google forgets you. Too many is just noise. Here's the cadence that works, by sector, with a ready-to-use calendar.
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