The local notebook.
Practical advice for Canadian local businesses that want to get the most out of their Google Business Profile.
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2026-06-27 · 8 min read
Google Business Profile Service Areas: How to Set Them Up to Attract the Right Clients
For service-area businesses like plumbers and caterers, Google zones determine who finds you. Here's how to configure them strategically without over- or under-reaching.
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2026-06-16 · 8 min read
LocalBusiness Schema Markup: What It Actually Does for Small Businesses
Is LocalBusiness schema markup essential for local SEO? A plain-language guide on what it does, who needs it most, and how to check if your site has it right.
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2026-06-06 · 8 min read
Local Citations in Canada: Build a Consistent and Effective Profile
Yelp, Yellow Pages, Apple Maps… Which Canadian local directories to prioritize, how to audit your citations, and how to fix inconsistencies hurting your local SEO.
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2026-05-28 · 8 min read
Duplicate Google Business Profile Listings: How to Find and Fix Them
You might have two Google listings for your business without knowing it. Learn why duplicates hurt local rankings and how to find and fix them step by step.
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2026-05-19 · 8 min read
Google Business Profile categories: how to choose the right ones and rank higher in local results
Primary and secondary categories directly affect which searches your listing appears in. Learn how to choose them well and avoid the most common mistakes.
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2026-05-16 · 8 min read
NAP consistency: why your Google listing is underperforming
Your Google listing is stuck despite reviews, posts, and photos? The culprit is often invisible: a NAP fragmented across YellowPages, Yelp, your website, and 411.ca. Here's how to audit and fix it.
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2026-05-10 · 12 min read
Google Business Profile guide 2026 for local businesses
The complete guide to optimizing your Google Business Profile in 2026 — from the local pack to the new review rules, including Canadian market specifics.
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2026-05-10 · 8 min read
How to reply to negative Google reviews without hurting your reputation
A bad reply does more damage than the review itself. Here's the four-step method, with examples by review type.
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2026-05-10 · 7 min read
How often should you post on Google Business Profile
Too few and Google forgets you. Too many is just noise. Here's the cadence that works, by sector, with a ready-to-use calendar.
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